You may have heard a lot of news about the alcohol industry lately – much of it bad. Tariffs and other market uncertainty, young consumers drinking less, the rise of Ready to Drink beverages, and a national decline in revenues since 2022.

But our research indicates that the market is simply normalizing after the pandemic lockdowns, which created a boom for the industry. When you compare revenue to 2019 (pre-pandemic), the industry looks healthy.

But individual brewers and distillers are still having a tough time surviving. Starting a distillery or brewing company requires time, passion, and plenty of capital. Most distillers start out as enthusiasts; they love the process of brewing and the lifestyle associated with it, and they have a strong vision for what will make their product unique.

But many distillers get stuck at the same point: when the business is more than a hobby but not generating enough revenue to grow to the next level. Or even keep the doors open. Developing a product can take years, and when you have a great product, you have to have the capital to invest in marketing and distribution in order to get it into the hands of people who will appreciate it.

Many small ventures simply don’t make it, and hundreds of craft breweries and distilleries are shutting down every year. If you’re considering shutting your doors, call us first.

Liquidation is a long, hard, and emotional process. I know because I’ve been through it. In 2009, 30% of all motorcycle franchises in the U.S. went under. Mine was one of them. Today, there are liquidation companies and resources for business owners who are shutting down operations. Back then, it was Craig’s List and eBay. I spent the hardest 18 months of my business life selling my inventory, equipment, displays, and my heart and soul for pennies on the dollar. In the end, I was left to start over with nothing and 6-figure debt hanging over my head.

There is a better way. Finding a buyer, a partner, or an investor for companies who are struggling is part of our mission. Every month, we get dozens of inquiries from people who are hoping to get into the alcohol business.

You may be a fit for an entrepreneur who is ready to expand his business holdings. You may find a partner company with complementary assets (such as a distribution partnership or niche market) that will be just what your distillery needs. Together, your two companies might become strong enough to attract a buyer – or stay in business. You may find the right investor with the same passion and vision you have, and with the capital infusion you need.

You probably don’t have the time, knowledge, or resources to find the right person to buy your business. But we do.

Before you decide to liquidate, call us. We believe your assets, your company, and your effort deserve a second look and a second opinion.